In e-commerce, captivating product photos are essential for success. According to Etsy, 90% of online shoppers deem product image quality as a crucial factor when making purchases. To boost your online sales, it’s crucial to prioritize taking product photos that are visually appealing and persuasive.
Tips for Consistent and Creative Product Photography
To showcase your product effectively on your website, it’s crucial to take high-quality and consistent product photos. While using a handheld camera is okay, a tripod is the ideal tool for achieving consistency. It enables you to control the camera and keep your hands off it for an extended period, resulting in smoother photo shoots, especially when taking multiple product photos.
While it’s important to stay consistent, don’t be afraid to explore different angles and approaches to your product photography. Before starting, check out what your competitors are doing and draw inspiration from their approach. However, don’t limit yourself to their techniques. Identify the unique selling points of your product and ensure that they are highlighted in the photos.
For instance, if you’re selling sunglasses, showcasing them on a model in the sun is a common approach. But you can also consider featuring a dog wearing aviators to add creativity and fun to the photoshoot.
Lighting plays a crucial role in capturing captivating product photos, and natural lighting is often the best choice. However, it’s not always available. In such cases, there are many ways to play with lighting to create a different feel in your product photos. Be creative and experiment with various lighting techniques to achieve the desired effect.